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If this was a site that was 20 percent white, we may see a totally different desirability hierarchy.”“Other people have done research using data from online-dating sites, and found similar racial and gender hierarchies,” said Rosenfeld, the Stanford professor.
And Bruch emphasized that the hierarchy did not just depend on race, age, and education level: Because it is derived from user behavior, it “captures whatever traits people are responding to when they pursue partners.
“There’s so much folk wisdom about dating and courtship, and very little scientific evidence,” she told me recently.
“My research comes out of realizing that with these large-scale data sets, we can shed light on a lot of these old dating aphorisms.” Bruch and her colleagues analyzed thousands of messages exchanged on a “popular, free online-dating service” between more than 186,000 straight men and women.
“The idea that persistence pays off makes sense to me, as the online-dating world has a wider choice set of potential mates to choose from,” he told me in an email.
This will include traits like wittiness, genetic factors, or whatever else drives people to message,” she said.
Here are seven other not entirely happy takeaways from Bruch’s study:- In the study, men’s desirability peaks at age 50.
It’s not just that older men are considered most desirable in New York.“New York is a special case for men,” Bruch told me.
“It’s the market with the highest fraction of women.