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It is a win-win: while visitors directly support local communities, their trip is enriched with a more authentic experience.
This is the reason why our flagship campaign is called Experience Egypt.
Our youth is one of the key drivers behind the new narrative of tourism in Egypt.
For instance, we are advising universities around the country to offer more disciplines related to tourism, such as hospitality, transportation, promotional marketing, gastronomy, Egyptology or cultural preservation.
In April 2019, Egypt was awarded the World Travel & Tourism (WTTC) Global Champion Award for promoting tourism resilience.
It is important to not be complacent when it comes to the safety of our guests.
For example, when it comes to classifying hotels, we added a ‘green’ category that comprises accommodations like eco-lodges.
Remember that Rihanna song about finding love in a hopeless place or some shit?
Egypt has been for decades a magnet for tourists around the globe.
Drawn by the country’s vast heritage and beaches, the country hit a record number of visitors in 2010.
Yet the instability caused by the 2011 revolution and the ISIS’s downing in 2015 of a Russian airliner killing all 224 people on board, among other setbacks, brought the sector to its knees.
Today, tourism in Egypt is getting back on its feet.
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We also encourage lodgings to introduce environmental-friendly policies into their projects as well as investments in energy efficiency and renewable energy technologies.